In 2021 Lemon & Paeroa released a marketing campaign named "Area Manu". It began using a gentleman in Area, dressed in an area go well with, who jumps from a platform to free of charge slide to the ground, and at some point landing in the pool where he does a cannonball dive or manu. In 2023 Lemon & Paeroa begun Manu Used Sciences Aotearoa (MASA) w